The king of content, the bread and butter, whatever you want to call it. Photography is the key to any marketing campaign and always will be.
Eye catching, captivating images will ensure that your yacht gets the attention it deserves when it's delivered through your website, online publications, print media or social. In contrast, nothing will negatively impact the price of a vessel more than bad photography and that is why it is imperative to get it right.
It is easier to compare photography than any other medium. So if you are in a dogfight to close a deal on a sale or a charter, you can be sure that the client will be comparing both vessels and they will be doing that via the yacht's image library... it's an easy battle to win if you have high quality yacht photography in place.